운의 흐름을 리셋하고 새로운 운의 흐름을 만들어내는 의식을 통해 개운(開運)의 본질을 이해하는 과정을 담은 가상 프로젝트입니다. 개운을 위한 마인드셋, 움직임을 의미하는 상징적인 굿즈와 프로모션 포스터를 기획하고 디자인했습니다.
운은 우연이란 가면을 쓰고 우리에게 다가옵니다. 또, 우연이 겹치면 필연으로 곧잘 연결되기도 합니다. 그러나 우리가 앞으로 얼마나 더 많은 우연을 마주하게 될지는 알 수 없습니다. 다만 내가 있는 환경에서, 해야 할 일 그리고 할 수 있는 일들을 통해 묵묵히 나의 파편을 세상 속으로 던지는 것. 즉, 반복적인 입력(Input)과 노출(Exposure)은 우연과 변수를 만들어낼 확률을 높일 수 있습니다. 그러니 멈추지 마세요!
운은 우연이란 가면을 쓰고 우리에게 다가옵니다. 또, 우연이 겹치면 필연으로 곧잘 연결되기도 합니다. 그러나 우리가 앞으로 얼마나 더 많은 우연을 마주하게 될지는 알 수 없습니다. 다만 내가 있는 환경에서, 해야 할 일 그리고 할 수 있는 일들을 통해 묵묵히 나의 파편을 세상 속으로 던지는 것. 즉, 반복적인 입력(Input)과 노출(Exposure)은 우연과 변수를 만들어낼 확률을 높일 수 있습니다. 그러니 멈추지 마세요!
This virtual project captures the process of understanding the essence of “Gaewoon” (開運)—the act of opening and improving one’s fortune—through a ritual that resets the flow of luck and creates a new current of energy. I planned and designed symbolic merchandise and promotional posters that represent the mindset and movement associated with attracting good fortune.
Luck approaches us wearing the mask of coincidence. And when coincidences overlap, they often become inevitabilities. Still, we never know how many more coincidences await us in the future. What we can do, however, is quietly cast fragments of ourselves into the world through the things we must do and are capable of doing within our environment. In other words, repetitive input and exposure increase the probability of creating coincidences and unexpected opportunities. So don’t stop moving forward!
Mindset : Burning Talisman (Ritual, Purification, Reset)
Action : Analog Camera (Challenge, Repetition, Movement)
Exposure : Mailbox (Openness, Expansion, Connection)
Action : Analog Camera (Challenge, Repetition, Movement)
Exposure : Mailbox (Openness, Expansion, Connection)
Fortune Cleansing Talisman Match Set (70 × 70 × 5)
A burning talisman and match set designed to reset the flow of fortune.
Light the talisman with a match and let it burn away—
the subtle scent will bring a sense of purification and clarity to your mind.
A burning talisman and match set designed to reset the flow of fortune.
Light the talisman with a match and let it burn away—
the subtle scent will bring a sense of purification and clarity to your mind.
(1) Turn the dial to the right to wind the film, then press the shutter.
(2) To use the flash, press and hold the front button until the lamp lights up, then press the shutter.
(3) Keep moving in search of new places and subjects.
(4) Don’t stop shooting until you’ve used up the entire roll of film.
(5) Once the roll is finished, don’t forget to place it in the mailbox.
(2) To use the flash, press and hold the front button until the lamp lights up, then press the shutter.
(3) Keep moving in search of new places and subjects.
(4) Don’t stop shooting until you’ve used up the entire roll of film.
(5) Once the roll is finished, don’t forget to place it in the mailbox.
(6) And then…
Fortune-Capturing Analog Camera (114 × 60 × 30)
An analog camera designed to capture your own fortune.
What the results look like right now doesn’t matter.
For now, just press the shutter—and don’t stop until you’ve used up the entire roll of film!
An analog camera designed to capture your own fortune.
What the results look like right now doesn’t matter.
For now, just press the shutter—and don’t stop until you’ve used up the entire roll of film!
Mailbox of Fortune (Unknown)
A mailbox that carries your film somewhere unknown.
Where might it take your world?
Once you place the film inside, an unfamiliar light will begin to unfold.
A mailbox that carries your film somewhere unknown.
Where might it take your world?
Once you place the film inside, an unfamiliar light will begin to unfold.
Website. budbaang.work
Instagram. @budbaang
Contact. budbaang@gmail.com
©BudBaang.
Instagram. @budbaang
Contact. budbaang@gmail.com
©BudBaang.
